Top 5 Best eCommerce Marketing Automation Software and Tools
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Trying to sell things on the internet is like standing in the middle of a tiny elevator with ten other people while all of you are trying to get the same guy to listen to you. One of the key factors to success is putting your offer in front of the right people. Some people will find you obnoxious, but your target audience will take interest.
Not only do you have emails to send, but you have to decide who sees them. If the guy in the elevator likes cats, you’re not going to get his attention with your dog story.
The right artificial intelligence (AI) eCommerce tools can dramatically enhance your marketing campaigns by boosting click-through rates, open rates, conversions, Customer acquisition costs (CAC) and customer lifetime value (CLV) therefore increasing your revenue.
When you’re not sending emails, you could spend your building your business and focusing on higher-level tasks.
Let’s figure out how to streamline the process with the five best eCommerce marketing software available.
What Can eCommerce Marketing Automation Platforms Do?
Automated eCommerce marketing software compared to manual work is like filling bowls of soup with a ladle rather than a teaspoon. You can reduce repetitive tasks and focus on the difficult stuff. Automation is an essential part of any marketing stack.
Although there are a lot of small tools that do one job and do it well, some of the best eCommerce marketing automation platforms take all of those little things and bring them together for an easy one-stop process for all of your marketing needs.
Email marketing is a necessary part of marketing automation, but this is only the tip of the iceberg. However, you can sink a ship if you ignore the tip. Targeted automated emails can guide your current customers to other items they might like based on their previous purchases. They can also reduce abandoned cart rates by reminding them of that product they left in their cart and guide them back to make a purchase.
Email automation can provide a steady flow of reminders that your ecommerce store exists.
Analytics is another area where you don’t want to be caught with your pants down. Sure, you can write down the details of purchases made manually to figure out when to run your promotions. Or, you can make the smart, sexy decision to get that information by pressing one button.
Most eCommerce automation tools can get you information about your customer base that you can’t access easily. You want to know who lingers on what pages to let you grab them by the nose and not let go until they’ve smelled your soup.
Another essential component of eCommerce marketing automation is automated workflows. These include everything from credit card payments to pre-scheduling social media posts and website content.
Anything that requires you to click buttons in a predetermined order can undergo automation. Just set up the program in advance and watch as your internet presence gets handled by some lines of code.
Finally, you can automate the creation of your landing page to keep your customer’s attention. There’s no need to learn HTML or harness the magic of pixies to add some glitter to your header.
Landing pages are the part of your website that you use to attract customers. They should have your most crucial information presented in a readable, engaging, and — may I say — enchanting manner. Instead of spending weeks on this process, you can use automation to set up a website in a few hours or less.
Your uptight friend with a computer science degree probably hates drag-and-drop website builders. However, those of us who only know spoken languages can benefit from marketing automation software. You can design a fabulous, user-friendly landing page with a few button clicks.
What Is eCommerce Marketing Automation and How Can it Benefit My Team?
eCommerce marketing automation can seem intimidating. However, these tools automate repetitive tasks to help you and your marketers save time on something tedious.
Your team will benefit by spending less time combing over data and sending emails and other repetitive tasks. Instead, they can take more time creating a friendly face to present to your customer base and developing an effective sales strategy and marketing strategy.
Marketing automation is the equivalent to hiring a team of people to do repetitive marketing-related tasks for you. Ecommerce marketing software is the ideal employee: resilient, efficient, punctual, trainable (AI). Software never tires, stays enthusiastic and rarely makes mistakes.
Marketing automation software gives you tons of extra valuable information that you cannot access without some careful coding. Furthermore, you can streamline what you need to accomplish. You want your employees to be able to focus on more high level activities and get the most out of your campaigns. You can find your target audience in minutes and begin marketing to the right people ASAP.
What we’re trying to say is that it optimizes your output. Sounds great, right?
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What is the Best Marketing Automation Software for eCommerce?
At this point, we assume you’re ready to sell all your belongings and invest in an eCommerce marketing automation tool. Okay, you don’t need to go that far, but you’ve made the right choice. So, where do you go from here? The best software depends on your needs and budget.
Some programs will offer you a wide array of tools. These software packages are also quite expensive. If you own a profitable business and can handle an investment, I’d suggest you look into these comprehensive packages. However, those of us with smaller eCommerce businesses might only need a few essential features.
No matter the size of your company, we know you want the cream of the crop. Here are some of the best eCommerce marketing platforms that can get you the highest ROI.
SALESmanago is one of the most revered marketing automation software packages. It is the only platform on this list tailored specifically for ecommerce businesses. It is also ideal if you want an all-in-one solution instead of piecing together and managing multiple software subscriptions.
Using artificial intelligence, SALESmanago gathers information on your website’s traffic. It cross-references customer transactions and uses that information to personalize their experience with custom recommendations and collect valuable, actionable data.
SALESmanago is a one-stop resource for marketing with email marketing automation, social media, live chat, advertising outlets, and your website. It’s won a boatload of awards and is trusted by big brands for a reason.
Dotdigital (DOTD) is a web-based platform. Maybe you’re not the most tech-savvy. You might think that voodoo is behind touchscreen technology. If you’re a bit of a boomer, mentally or physically, you will like this user-friendly software that you can access through a web browser.
This automation software puts everything in one place. You won’t need to bounce from one page to another to finish your work. Also, it has excellent customer service and web resources to get acclimated to the platform. While it will take time to master the technology, you have support.
This software is primarily an email marketing platform, not an all-in-one-platform. If you need a little help managing your newsletter subscribers, and email automations you can consider ActiveCampaign your budget-friendly option.
While it does not have as many features as some of the other programs, you can save money on the features you need for a small business. Additionally, your new best AI friend can help with other aspects of marketing automation, such as text messages and social media posts.
Klaviyo is another eCommerce marketing tool that focuses on email and SMS campaigns. What sets this one apart is that it offers a free plan for those with a small number of contacts. Can I get an amen from all my small business owners?
As your customer base grows, you can pay an affordable price to expand the available features. You can use Klaviyo to manage email lists, workflows, and layouts. They also offer an extensive list of pre-built template libraries for sign up forms, email automation, text automations all built with best practices on a simple drag and drop editor.
Drip is a self-proclaimed eCommerce revenue engine. If you want to rev up your revenue (that’s probably what they’re going for), you can use Drip’s email, social media, SMS, and pop-up marketing features. It focuses on eCommerce companies that sell physical products.
Most Drip email campaigns involve sending periodic reminders. Sending too many emails or texts will piss off your customers and send them flying into another lover’s arms. We don’t want that.
This eCommerce marketing software prioritizes small businesses that want to create multi-channel marketing campaigns. You can also run some pre-existing eCommerce playbooks to drive sales without inventing a strategy. We all have our lazy days, and you can run Drip easily on your LazyBoy.
Advantages of Adopting Marketing Automation Software for eCommerce
As of 2019, 75% of businesses used marketing automation and that number is growing continuously. If you want that edge that your neighbor in the elevator has, you need to invest in automation software.
Even if you are some sort of time wizard who can send hundreds of emails manually each day, you’re going to miss some eventually. Every missed email is a lost potential sale. By automating this function, you will never run into this issue.
eCommerce marketing automation can find new engagement opportunities. In the age of ad blockers, consumers need to see your company at least seven times before engaging. You could make your ads as unavoidable as possible, but someone will still find a way to ignore you.
it pays to have a prevalent presence. Through marketing automation tools, you can make an aggressive campaign with a few clicks rather than a few hundred.
eCommerce Marketing Automation FAQs
We get it, you weren’t satisfied with everything you just read. If we have disappointed you in any way, please read these FAQs before passing your final judgment.
Technically, you do not need eCommerce marketing information. However, you will need some form of it to remain competitive in your industry. The specific requirements depend on your company’s size and primary marketing schemes.
Marketing automation can come in handy in most aspects of your life. Maybe you want to advertise via email or social media. You could also desire a report about who buys what. No matter your reasoning, you can benefit from some level of eCommerce automation.
Even a small business can benefit from one of the cheaper programs. Who wants to process every order by hand when you could spend your time designing a new product? If you want to boost your success, you should invest in marketing automation today.
Segmentation is a marketing strategy that involves compiling lists of what information customers receive at specific times. You can use segmentation instead of sending everybody everything at the same time.
Returning to our earlier analogy, segmentation is like choosing your elevator. Cat lovers won’t care about your dog food, and fans of chess will get annoyed with your goblin-themed checker sets. If a potential customer gets too many emails about things they do not care about, your emails will get marked as spam.
By segmenting your mailing lists into different groups, you can send relevant advertisements to interested individuals. This technique reduces the odds that your customer will unsubscribe and pretend you no longer exist. This also dramatically increases email open rates and conversion rates.
When you get automated reports about your customer demographics, you can hone specific links to a target audience. Then, you can dial your marketing in You won’t overwhelm them with excessive information. Instead, they will have only useful information at their fingertips.
eCommerce automation is anything that automates repetitive tasks involved in running your Ecommerce business. It streamlines these processes to prevent you from completing the same task hundreds of times.
Some examples of eCommerce automation include:
- Email campaign automation
- Inventory management (unpublishing out of stock products and republishing when back in stock)
- Text message automation
- Audience segmentation
- High risk orders (automatically hold and flag suspiciously large orders and notify your team for manual review)
- Personalization ( personalize product recommendations, up-sells and cross-sells based on browsing history and other customer data)
- Messaging and chatbots
- Schedule Sales campaigns ( Auto-publish content on your site like blogs, banners, website themes, discounts etc.)
- Tracking ROI
- Audience research
ecommerce marketing automation can help with lead nurture and customer loyalty in a few ways. First, it can help you segment your leads and customers so that you can send more targeted communications. Second, it can automate some of the tasks associated with lead nurture and customer loyalty programs, such as sending emails or creating loyalty points. Finally, it can help you track and measure the results of your efforts so that you can continue to improve your programs over time.
Win-back campaigns are important because they can help you recover lost customers and revenue. By reaching out to former customers and trying to win them back, you can improve your chances of success and boost your bottom line.
Abandoned cart email automations are designed to recover lost sales by sending automated emails to customers who have abandoned their shopping carts. These emails typically include a reminder of the items left in the cart, as well as a special offer or discount to encourage the customer to complete their purchase.
Marketing automation is the process of using software to automate marketing tasks. This can include anything from sending emails to creating social media posts. Marketing automation can help save time and improve efficiency.
Ecommerce marketing automation can help with cross-selling and upselling in a few different ways. First, it can help identify customers who are interested in purchasing additional products or upgrading to a higher-priced product. Second, it can automate the process of sending targeted emails or ads to these customers. Finally, it can track whether or not customers take action on these upsells and cross-sells, and report back to you so that you can adjust your strategy accordingly.
Since automation includes countless processes, it sounds more complicated than reality would suggest. Most software packages deliver simple and indispensable tools that you can apply to almost any business.
We aren’t suggesting that you automate every aspect of your business. People still like human interaction — sorry metaverse enthusiasts! Nevertheless, there are plenty of processes that could use automation without stripping humanity from your company.
Now that you have been armed with information about eCommerce marketing automation software, you can make an informed decision about which software suits your needs and budget. Whether it’s as simple as setting up a mailing list or as complicated as analytics, let your program of choice work its magic.
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