Automated eCommerce marketing software compared to manual work is like filling bowls of soup with a ladle rather than a teaspoon. You can reduce repetitive tasks and focus on the difficult stuff. Automation is an essential part of any marketing stack.
Although there are a lot of small tools that do one job and do it well, some of the best eCommerce marketing automation platforms take all of those little things and bring them together for an easy one-stop process for all of your marketing needs.
Email marketing is a necessary part of marketing automation, but this is only the tip of the iceberg. However, you can sink a ship if you ignore the tip. Targeted automated emails can guide your current customers to other items they might like based on their previous purchases. They can also reduce abandoned cart rates by reminding them of that product they left in their cart and guide them back to make a purchase.
Email automation can provide a steady flow of reminders that your ecommerce store exists.
Analytics is another area where you don’t want to be caught with your pants down. Sure, you can write down the details of purchases made manually to figure out when to run your promotions. Or, you can make the smart, sexy decision to get that information by pressing one button.
Most eCommerce automation tools can get you information about your customer base that you can’t access easily. You want to know who lingers on what pages to let you grab them by the nose and not let go until they’ve smelled your soup.
Another essential component of eCommerce marketing automation is automated workflows. These include everything from credit card payments to pre-scheduling social media posts and website content.
Anything that requires you to click buttons in a predetermined order can undergo automation. Just set up the program in advance and watch as your internet presence gets handled by some lines of code.
Finally, you can automate the creation of your landing page to keep your customer’s attention. There’s no need to learn HTML or harness the magic of pixies to add some glitter to your header.
Landing pages are the part of your website that you use to attract customers. They should have your most crucial information presented in a readable, engaging, and — may I say — enchanting manner. Instead of spending weeks on this process, you can use automation to set up a website in a few hours or less.
Your uptight friend with a computer science degree probably hates drag-and-drop website builders. However, those of us who only know spoken languages can benefit from marketing automation software. You can design a fabulous, user-friendly landing page with a few button clicks.
